Our story
Named after the plant that grows where nothing else will.
Conversion is built for the pace of South African life — from early commutes to late-night plans. We started Conversion in a Woodstock garage in 2021 with one idea: everyday clothes that hold up to real life and still look sharp at the braai, the office and the taxi rank in between.
Priced in Rands, always
No import surprises, no conversions at checkout. What you see is what you pay, VAT included.
Made for our weather
Heavy fleece for Highveld mornings, washed cotton for the coast. Every piece is chosen for a real South African season.
Small drops, no landfill
We release a tight edit every month and sell it through. When it is gone, it is gone.
See the current drop
Ten pieces, three stories, one price list — all in Rands.
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